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Fast Fashion

Mo Darwish

Cost Per Wear: The Only Clothing Maths That Matters

An 8-euro T-shirt feels like a bargain right up until you count how many times you actually wore it.

There is one number that tells you more about a garment than its price tag, and almost nobody runs it. Divide what you paid by the number of times you wore it. That is cost per wear, and it quietly reorders your entire wardrobe.

Aug 12
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