Welcome to Tarsah

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Tarsah production workshop — fabric being cut and crafted by hand
Egyptian Cotton — Est. 1985

A Family That
Refused to Stop
Sewing

From a small Alexandria workshop to Sofia and Berlin — forty years of craft, stubbornness, and cotton.

Our Story

1985

Alexandria, Egypt

A Workshop Called Forman

We are not dreamers but believers. In 1985, while others looked to government jobs or the Gulf, we opened a small workshop in Alexandria that we called Forman. We made clothes for the working man — Trousers and shirts. Simple, honest, and built to last. Then the foreign brands arrived like a flood in containers. Cheap clothes shipped in volumes designed less to compete than to bury. Local tailors closed. Factories auctioned their machines. When the competition died, prices rose quietly — and quality dropped with no one left to offer better. My father rarely complained. Always adapting, he found his ground in school uniforms — low margin, stable, quiet. He called it KenzoSchool: كنزوسكول, كنز meaning treasure in Arabic. My parents still run it today, on paper and pen, built entirely on trust. Forty years later, it still works. As our family scattered — Egypt, Bulgaria, Germany — we needed a name that could travel with us. We chose Tarsah. In Arabic, ترسه: Sea Turtle. An animal that outlives almost everything on Earth, crosses oceans, and always finds its way home. Like us. Like our cotton.

We don't chase trends or cut corners. We simply make things well — and let time prove the price was right.

Mo Drawish — Founder, Tarsah
The Journey

1985

Workshop Forman

A small garment workshop opens in Alexandria. Trousers and shirts for Egypt's working middle class.

2000s

KenzoSchool — كنزوسكول

A pivot to school uniforms. Low margin, stable, honest. Still running today on paper, pen, and forty years of trust.

2020s

Tarsah — ترسه

The next generation brings forty years of craft online — from Alexandria to Berlin.

The Name

Tarsah
ترسه

In Arabic, ترسه means Sea Turtle — an animal that outlives almost everything on Earth, crosses entire oceans, and always finds its way home.

We chose it deliberately. Our family has scattered across continents. Our cotton crosses borders. Our products are made to last decades, not seasons. The turtle is patient, resilient, and never in a hurry to follow trends.

Neither are we.

Egyptian cotton fabric in the Tarsah workshop

How We Do It

Cotton Only

Long-staple, high-count Ne cotton — the kind that breathes, lasts, and doesn't fall apart. No synthetic fibres.

Our sustainability approach →

CLO3D to Techpack

Every design starts in CLO3D. Our in-house system generates a precise techpack sent directly to our partner manufacturers — mid-sized Egyptian factories with strong ethical standards. No guesswork, no waste in the development cycle.

Read behind the scenes →

Three Hubs, One Standard

We distribute from Alexandria (Middle East & Africa), Sofia (Eastern Europe), and Berlin (Western Europe). Same cotton. Same care. We only restock what sells — nothing goes to waste.

Our Mission

Clothing That Outlasts Its Moment

We are not a fashion brand in the traditional sense. We focus on standard garments that aren't chased by seasonal trends — pieces you wear for years, not months. We only restock what is sold. No garment goes to waste — either returned to the customer or donated for a cause. We support nonprofits working in humanitarian aid, animal welfare, and environmental protection. Not as a marketing angle. As a core value. We are eager to help other new brands navigate ethical production — if sharing what we know makes a difference in the industry, we will. Follow us for a genuine look behind the scenes of how we build and what we're changing, at our small scale, in our communities.

Inside our production — Egyptian cotton, from workshop to garment

The People Behind Tarsah

A family business — in the truest sense of the word.

Founder & COO, Mo Drawish at Tarsah

Mo Drawish

Founder & COO

Leading Tarsah with a focus on quality and sustainability.

Noha Darwish, Managing Director Germany at Tarsah

Managing Director Germany

Noha Darwish

Overseeing Tarsah’s expansion into Germany, sustainable brand growth in west Europe.

Wear something that lasts.

Egyptian cotton. Ethical production. Three continents.