Our Impact Mission
We are committed to creating high-quality natural garments while caring for people and the planet. Our mission is built around three main pillars: Natural Quality, Employee Welfare, and Ocean & Wildlife.
Employee Welfare
Target: 2030
By 2030, we’re working towards a 6-hour day and a 4-day week, with suppliers committed to fair labour standards.
We’re dedicated to enhancing training, safety, and scheduling practices that really support everyone's well-being. We work closely with our manufacturing partners who prioritise safe environments, fair wages, and respectful treatment for their teams, because we believe that everyone deserves to feel valued and secure at work.
High Quality, Natural Products
Target: 2027
No polyester or single-use plastics. Use durable natural fibres.
We're now moving all our collections to plastic-free, 100% cotton, eliminating single-use plastics. Our simple promise is to create fewer but better garments that last much longer, helping us all take a step towards a more sustainable future together.
Saving Our Seas
Target: 2026
Protecting turtles and sharks. Cleaner coasts and oceans.
We’re proud to support organizations that work to restore marine ecosystems. Each season, we love sharing updates on the projects we’re involved with and the coastal clean-ups we participate in.