Here's a question I want you to think about right now: When was the last time you bought a basic T-shirt that actually lasted more than six months?

Not a T-shirt that looked okay after six months. I mean one that held its shape, kept its color, didn't develop those little fabric pills, and still felt good against your skin.

If you're struggling to remember, you're not alone. And more importantly—you're not crazy.

Cotton, known for its delightful softness and versatility, has been a cherished part of human civilisation for thousands of years. The amazing journey from a wild plant to a key player in the global textile industry truly showcases our creativity and ability to adapt.